Wizard Tag at Amusement Expo International 2024

Amusement Expo International 2024 included the Laser Tag Convention and was a great experience for Wizard Tag.  We spent months preparing and don’t regret any of the work we put into our Trade Show participation. Presenting the product and hearing feedback from owners and operators of laser tag and other entertainment venues was valuable.

We made some good contacts and got great leads including people who run entertainment businesses that could implement Wizard Tag!

Wizard Tag at Amusement Expo International 2024

Wizard Tag Goals for the Laser Tag Convention

  1. Present the Wizard Tag Wand in public
  2. Meet laser tag arena owners and operators and gauge their interest
  3. Meet mobile entertainment operators and convince them that Wizard Tag Wands fit their business model
  4. Meet current and future Family Entertainment Center (FEC) owners and convince them to consider adding Wizard Tag to their laser tag operation
  5. Gather feedback from industry experts

Pitching Wand Alternatives to Laser Tag Arena and Fun Center Owners

We met dozens of people with established and planned businesses in our target audience.  They were pure laser tag operators, FECs looking to expand their offerings, and mobile entertainment businesses that do parties and leadership events off-site.

Our team consisted of Jon, Cally, Jason and Barbie.  We were lucky to have my Uncle and Aunt volunteer to help us!  Jason is our circuit board designer and has been involved in the project from the inception.  Barbie is a great Aunt with the best people skills and experience from many trade shows.  

We were able to deliver our basic pitch, “We put Laser Tag in a Wand!” to thousands of people who walked by or stopped at our booth.  The team gave detailed explanations of the system to dozens of interested business owners!  We passed out lots of fireballs with the QR Code to our website and Kickstarter pre-launch page.

There were six wands on display showing various lighting animations from the game modes and we had another four prototypes available to demonstrate gesture commands such as Starlight, Magelight, and UV light.

Valuable Feedback

  • Ease of transport for mobile operations is great!
  • Leaderboard information must be available for display or download.
  • Too many game choices (for an arena); they like to keep game selection simple.
  • Price should include a warranty or service plan for arenas.

Was the Trade Show Worth the Time and Money


Technically, we should say, “That remains to be seen!”  You have to calculate money spent on trade shows along with other advertising to find out the Return on Investment.  Since we are not selling yet it is difficult to quantify, but we got a lot of great leads from arena and FEC owners who may end up buying one or two dozen wands or more each!

Our Booth all setup

Where will Wizard Tag Present Next?

The next step in our journey is completing and refining the software.  Once the combat is beta tested, we will be focusing on our Kickstarter crowdfunding campaign.  After that, we are considering the following:

  • Leaky Con 2024 – Portland (premier convention for Harry Potter fans)
  • IAAPA 2024 – Orlando (10x version of Amusement Expo)
  • Various fantasy and ComicCons in Fall 2024

We are looking forward to presenting the wands again in public!  

Share your thoughts in the comments below!

  1. What laser tag arenas have you played in?
  2. What feedback do you have on the Wizard Tag booth and uniforms?
  3. Which fantasy or ComicCons do you go to or think would be great for Wizard Tag?

Want more Wizard Tag updates?

Follow our Progress as we create Laser Tag for Wizards!


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1 thought on “Wizard Tag at Amusement Expo International 2024”

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